When Starbucks released their Earth Day promotion it was seemingly attractive. What better way to encourage penny-saving recessionitistas to visit than offer coffee on the house. Better yet, why not incorporate Earth Day 2009 by offering complimentary coffee to patrons who bring a 'to-go' cup with them. It's a win-win! Conserve by not using paper cups and reinforce the declining caffeine addiction by reinforcing the decadent beverages.
The java giant hoped consumers would opt to bring their travel cups everyday following Earth Day. After all, it wasn't too hard to dig up that travel mug for the free stuff. I decided to check out some Starbucks locations in the GTA to see if I could spot anyone being environmentally friendly even after the incentive was gone.
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